Selling a used car is a real pain. Whether it’s a classic or not, there are challenges to the process:
- What is it worth? How should you price it?
- Where is the best place to advertise it?
- Are you good at writing ads? Yes, it matters…
- Do you know how to screen the calls?
I’ve recently found a resource for this who specializes in classic cars and other special interest vehicles. His name is David Brill and he is the Auto Archeologist.
David is broker of sorts. Now don’t stop reading just because I said the word “broker”. Before you leave, make sure you can answer the questions at the top of this article. Let’s take them one by one:
What is it worth? How should you price it?
David Brill has been buying and selling cars for a long time. His sense of market value is well calibrated for all types of cars, American, European, Exotics, Muscle Cars, Customs, Pickup Trucks, Unfinished Projects, Parts Cars, etc.
Where is the best place to advertise it?
David works with a variety of advertising media. He understands that the type of buyer seeking a Ferrari is different from the enthusiast seeking a classic Jeep. As such, they are likely to search in different places too. David knows the best places to advertise your vehicle.
Are you good at writing ads?
Believe it or not, this has an impact. David will look at the patina on side of your Model A or the wrinkled leather seat in your classic E-type Jag and he will create a word picture in his advertisements that attract buyers the way a steak makes a dog salivate. He’s a good writer but he doesn’t write fluff. He paints honest assessments of the cars he sells while highlighting the relevant details that make your little treasure attractive to the next buyer (0r “conservator” as David puts it.
That said, as great as his word pictures are, he takes a ton of actual pictures and uses them to put your car in the right light.
Bottom line, the right buyer reading an effective ad will want to see your car.
Do you know how to screen the calls?
Screening the calls are time consuming. Some callers are pretenders. Some don’t know what the market calls for. Some don’t show after making appointments. David is experienced with this. He knows how to identify the right kind of buyer for your vehicle and knows how to get you a good price.
What does David cost?
David works on commission. I don’t know all the details but he takes a percentage of the purchase price for his efforts. The difference between a novice like you or me, who sells a car every once in a while, and David, who sells many cars each year, is dramatic. Not only does it show up in the final selling price but also it shows up in how quickly the car moves.
Let’s face it. The classic car market is limited. Finding the right kind of buyer is key to moving the car quickly and getting the right price.
There is value to David’s efforts.
Give David a call today and see what he can do for you. 860-398-1732.
or email David at Dave@AutoArcheologist.com
Still not convinced? Subscribe to David’s newsletter to see what his other clients are selling and get to know David’s work.